Archive for July, 2011

Personas are a terrific way for a broad team to have a “cheat sheet” to remind themselves of the important aspects of the target consumer. Today’s in depth online qualitative tools can help create personas, making it easier for teams to ponder “What would Susie think about this?” Continue reading »

Missed the Market Research in the Mobile World conference in Atlanta? If so, here’s a list of ignore-at-you-own-risk presentations to review if you’re planning to provide or use mobile qualitative research in the future. Continue reading »

Hallmark has taken a holistic and innovative approach to exploring how social media can be used to understand people. Tom Brailsford gave a wonderful presentation on Hallmark’s approach and learnings at this year’s Merlien Market Research in a Mobile World conference in Atlanta. Continue reading »

How can we get better at understanding the social media conversations? One approach is offered by David Johnson of Decooda. Continue reading »

What lessons can qualitative researchers learn from a quantitative mobile market research provider? Hear from Jim Schwab, SVP of OnePoint, who spoke this morning at Merdien’s Market Research in the Mobile World conference in Atlanta. Continue reading »

Market Research Online Communities (MROCs) combine key aspects of social media with the rigor of marketing research, all in one online portal. Continue reading »

Want to be among the first to hear about this week’s MRMW2011 event? We’ll be blogging about the discussions and presentations as they relate to qualitative research. Continue reading »

The decision to push streaming to Android and Blackberry devices is a result of the strong interest in mobile streaming among iPhone and iPad users since releasing the service in April. Continue reading »

How do you feel about the submersion of communication into the digital realm? With the influx of digital connectivity, researchers are on both sides of the fence, but looking toward the same direction of learning. Continue reading »

Are follow-up probes essential in online asynchronous studies? Or do they just sap participant energy? We invite you to add your views. Continue reading »