Archive for June, 2011

Sustaining participant engagement in bulletin board discussion can be challenging. Here are 5 more tips to keep them involved. Continue reading »

Experienced online community moderator Shaili Bhatt tackles consumer engagement in online research communities with one of her secrets to meaningful connections. Continue reading »

With multiple options for structuring online insights communities, getting started with communities can be tricky territory for beginners. Here are four examples of formats for consideration and a quick kick-start. Continue reading »

Many qualitative research methods favor those who are spontaneous and react quickly – extraverts. To give introverts a chance, use a bulletin board method. Continue reading »

Will Facebook replace research-oriented platforms like QualBoard and i-Tracks for asynchronous discussions with groups of pre-recruited participants? While nice in theory, here are 7 reasons why using Facebook for research is not yet on par with research-specific platforms Continue reading »

A commentary on researching actual versus projected consumer behavior Continue reading »

Commentary on an article on GreenBook’s site: Research on Research: A Case Study Examination of the Quality, Cost, & Speed of Online Qualitative Research. Continue reading »

Event coverage for IIR’s 2011 Technology Driven Research Event in Chicago: “Are you Scared of Change?” Dr. William MacElroy, Socratic Technologies Continue reading »

A recent grad student’s summary of her comprehensive thesis on mobile market research as it relates to qualitative research, with links to the full paper Continue reading »