Archive for May, 2011

Keeping client observers involved in asynchronous online discussion can be a challenge. Research with QRCs and research buyers reveals how remote interim debrief sessions can help. Continue reading »

Event coverage of the following session from QRCA’s 2011 “Symposium on Excellence in Qualitative Research” in Chicago: “AARP Targets 25-34 Year Olds?!?” Kristin Schwitzer of Beacon Research and Diane Ty of AARP use a three-phase hybrid research approach to tap into the mindset of young adults and inform development of AARP’s revolutionary initiative targeting this new audience. Continue reading »

Accelerant Research conducted a “BlogNography” to test the viability of an online platform to facilitate a truly in-depth study in qualitative research. Continue reading »

Real-time coverage of the following session from QRCA’s 2011 “Symposium on Excellence in Qualitative Research” in Chicago: “Community College at a Crossroads: Staying True to (Grass) Roots While Serving New Audiences” with Bruce Peoples of Peoples Marketing Insights, GA, and Patty Brown of Chattanooga State Community College, TN. Continue reading »

Real-time coverage of the following session from QRCA’s 2011 “Symposium on Excellence in Qualitative Research” in Chicago: “The Virtual Boardroom: Using Online Qualitative to Research Senior Stakeholders.” Michael Walsh of Observant LLC and Penny Measure of Philips Healthcare, Amsterdam talk about how online bulletin boards gave them valuable year-long access to global business leaders. Continue reading »

Real-time coverage of the following session from QRCA’s 2011 “Symposium on Excellence in Qualitative Research” in Chicago: “Project Darwin: Discovering the Secrets of Men.”

Catherine Dine of Dine & Associates, Lisa Elder of Heads Up, and Cedric Painvin of Canadian Tire Corporation, Ltd. all based in Ontario Canada share how they used multiple online and in-person methodologies to reconnect with the male market. Continue reading »

Real-time coverage of the following session from QRCA’s Symposium on Excellence in Qualitative Research in Chicago: “After the Bubble: Growing the Mortgage Business in Challenging Times” with Jeff Scheiring of BBVA Compass and April Flessa of Felton Wills. Continue reading »

Event coverage of the following session from the 2011 IIR Technology Driven Market Research Event (TDMR) in Chicago, May 2-3, 2011 #TDMR: “Crowdsourcing Your Research as Co-Creation” presented by Kevin Lonnie of KL Communications and Miguel Ares of Bloomberg. Continue reading »

FocusVision Worldwide develops technology to support streaming to Apple’s iPad and iPhone. Continue reading »

Real-time coverage of the following session from IIR’s 2011 Technology Driven Research Event in Chicago: “The Truth, the Whole Truth, and Nothing But the Truth: The Remarkable Candor of Webcam and Smartphone-Based Ethnographies” Continue reading »