Archive for April, 2011

An afternoon spent with current Advertising students at Temple University in Philadelphia Continue reading »

RRU has evolved through the years to be the dynamic, cutting-edge, boutique research firm it is today. Continue reading »

Want to ensure active involvement from bulletin board participants? Here are 5 practical ways to plan for maximum engagement. Continue reading »

The Spring 2011 GreenBook GRIT report is now available and includes learning on current industry trends, with a first time look at the future and the role of innovation in the market research industry Continue reading »

When a multi-national bank headquartered in Spain bought Compass Bank, Jeff Scheiring reached out for recommendations. Insights gained from the research lead to a 30% increase in mortgage applications in 2010. Continue reading »

[By Itracks] The traditional approach to focus groups involves recruiting participants in locations representative of the target market, hiring facilities, and traveling to each location. The alternative Internet approach uses either instant messaging or a bulletin board to interview the …

[By FocusVision Worldwide] Videostreaming is becoming more common in market research as software developments are designed with the researcher in mind. Here are some top concerns and tips for using videostreaming, and critical questions to help you find the right supplier. Continue reading »

Welcome to the 9th edition of the GreenBook Research Industry Trends Report – the leading and most comprehensive survey of our industry! The latest GRIT Report offers detailed insights into how research buyers and providers adapt to the current economy, to emerging technologies, and to the winds of change impacting our profession. Continue reading »

A look at how AARP managed to get young adults to engage with LifeTuner.org Continue reading »

QRCA’s new, annual award for excellence in qualitative research has been won by Seattle-based ad agency Cole & Weber United and QRCA member Daniel Berkal of The Palmerston Group for “Project See-Store: Getting Behind the Counter.” Continue reading »